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Today’s younger donors are asking tougher questions, expecting measurable outcomes, and putting causes before institutions. If you're relying on traditional fundraising models, it may be time to rethink your strategy.
In this new report, you’ll discover:
- What younger donors value most — and what turns them away.
- The shift toward issue-based giving over institutional loyalty.
- Why storytelling and transparency matter more than ever.
- How leading nonprofits are adapting and thriving.
Whether you're a fundraiser, nonprofit leader, or advisor, this report is a must-read for navigating today's evolving donor landscape.
Today’s younger donors are asking tougher questions, expecting measurable outcomes, and putting causes before institutions. If you're relying on traditional fundraising models, it may be time to rethink your strategy.
In this new report, you’ll discover:
- What younger donors value most — and what turns them away.
- The shift toward issue-based giving over institutional loyalty.
- Why storytelling and transparency matter more than ever.
- How leading nonprofits are adapting and thriving.
Whether you're a fundraiser, nonprofit leader, or advisor, this report is a must-read for navigating today's evolving donor landscape.
© The Chronicle of Philanthropy 2025
