For tuition-driven institutions, like small private colleges and regional public universities, sports are often a key recruiting and enrollment tool.

How can these institutions, which typically belong to NCAA’s Division III, invest the appropriate financial and managerial resources into these programs without crowding out or compromising the core enterprise? What are the risks and benefits of bolstering an athletics program? And how do such programs affect campuses?

The Chronicle's newest report, The Athletics Advantage, explores these questions and presents case studies of colleges that have used athletics to drive enrollment. The report serves as a guide for administrators who are weighing the benefits against the risks of bolstering sports programs.
 
 
 
The Athletics Advantage Cover Image
 
 
Order this report to:
  • Inform your strategy about whether to add or cut sports.
  • Anticipate recruiting challenges and roster-size issues.
  • Understand the cost implications to operations and facilities.
  • Identify new and emerging sports to consider adding to the mix.
  • Recognize the effects of athletics programs on student engagement, belonging, and retention.