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How people give is changing. Where in-person efforts used to be a top priority, a digital-first experience is not only ideal, it's becoming expected for many younger donors.
"So, if you are not getting in the game right now, at some point it's going to be too late, because you need to meet the future wave of donors where they are, and they're online, they’re giving through their phones, they’re on the go." -Jennifer Harris, senior vice president of philanthropy at the National Park Foundation
In "What Is a 'Digital Experience' — And Why It Matters," a new explainer from The Chronicle, you can take the first steps toward becoming a digital-first nonprofit and learn:
- What the donor's digital experience should look like.
- Which six ways can deliver a positive online experience for donors.
- How to assess your digital experience and ongoing performance.
How people give is changing. Where in-person efforts used to be a top priority, a digital-first experience is not only ideal, it's becoming expected for many younger donors.
"So, if you are not getting in the game right now, at some point it's going to be too late, because you need to meet the future wave of donors where they are, and they're online, they’re giving through their phones, they’re on the go." -Jennifer Harris, senior vice president of philanthropy at the National Park Foundation
In "What Is a 'Digital Experience' — And Why It Matters," a new explainer from The Chronicle, you can take the first steps toward becoming a digital-first nonprofit and learn:
- What the donor's digital experience should look like.
- Which six ways can deliver a positive online experience for donors.
- How to assess your digital experience and ongoing performance.
© The Chronicle of Philanthropy 2024
