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The field of intercollegiate athletics has long been under pressure as core programmatic, regulatory, and governance principles have evolved and an intense competitive environment has spurred incremental investments in coaches, recruiting, and student-athlete facilities. This pressure has only been compounded by the pandemic. When evaluating the benefits and risks athletic programs provide in terms of brand visibility, enrollment, campus culture, alumni engagement and fundraising, what factors must higher ed leaders consider?

Join a group of leaders from the field of intercollegiate athletics as they share their perspectives on the importance of advancing a successful athletic enterprise in today's current environment and other topics including:

The sustainability of the intercollegiate athletics business model
Defining an appropriate level of awareness and engagement for college and university leaders
Optimally balancing a limited resource base across a diverse set of programs
How to leverage on-the-field success and related benefits to the institution