“It takes an average of 12 to 18 months to secure major gifts, so if you’re only focused on major gifts, what’s happening in the interim?”

Tap into your existing donors’ networks.

Highlight previous big gifts and what they will fund.

Shift some focus to midlevel giving.


These are just some of the ways in which you can improve your fundraising campaigns primarily focused around big gifts. Small-dollar giving has taken major hits in recent years, and organizations are shifting their attention on how to raise funds from wealthy supporters — but not all efforts should go to just focusing on those big donors.

Learn how to attract big and mid-sized donors, build relationships, and succeed amid economic dips in the latest Insights Report, “Big Gift Fundraising in Shifting Times: What’s Working Now”.
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“It takes an average of 12 to 18 months to secure major gifts, so if you’re only focused on major gifts, what’s happening in the interim?”

Tap into your existing donors’ networks.

Highlight previous big gifts and what they will fund.

Shift some focus to midlevel giving.


These are just some of the ways in which you can improve your fundraising campaigns primarily focused around big gifts. Small-dollar giving has taken major hits in recent years, and organizations are shifting their attention on how to raise funds from wealthy supporters — but not all efforts should go to just focusing on those big donors.

Learn how to attract big and mid-sized donors, build relationships, and succeed amid economic dips in the latest Insights Report, “Big Gift Fundraising in Shifting Times: What’s Working Now”.
© The Chronicle of Philanthropy 2024