How to Maximize Data to Retain Supporters

Now more than ever, nonprofits must send highly-personalized communications or risk donors pressing "unsubscribe." According to the Fundraiser Effectiveness Project, nonprofit donor retention fell to its lowest rate in the last year. Effective use of donor data can help you retain supporters at this critical time.

Your organization can avoid the pitfalls of donor retention with smart communications and effective use of donor data. In this new free Action Plan, The Chronicle explores how to optimize your donor data to create a strategy that inspires and retains donors.

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Now more than ever, nonprofits must send highly-personalized communications or risk donors pressing "unsubscribe." According to the Fundraiser Effectiveness Project, nonprofit donor retention fell to its lowest rate in the last year. Effective use of donor data can help you retain supporters at this critical time.

Your organization can avoid the pitfalls of donor retention with smart communications and effective use of donor data. In this new free Action Plan, The Chronicle explores how to optimize your donor data to create a strategy that inspires and retains donors.