Time to get organized. Establishing relationships with contributors allows your nonprofit to obtain larger donations; however, that requires measuring donor engagement and analysis to make the most of your nonprofit's time and resources.

The first step is determining contributors with the greatest giving potential. In this article collection, we offer tools and techniques to make the most of your fundraisers' time and resources.


Approaches to increasing high-dollar donors include:
  • Developing a model using your organization’s data to find those with the highest willingness and capacity to give.
  • Assessing the giving potential of women donors, a frequently ignored demographic in fundraising.
  • Tailoring an approach to evaluating potential donors that works best for your nonprofit’s unique gift-giving potential.
Download the collection,“How to Find and Prioritize Potential Big Donors”, to learn more.
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Time to get organized. Establishing relationships with contributors allows your nonprofit to obtain larger donations; however, that requires measuring donor engagement and analysis to make the most of your nonprofit's time and resources.

The first step is determining contributors with the greatest giving potential. In this Article Collection, we offer tools and techniques to make the most of your fundraisers' time and resources.


Approaches to increasing high-dollar donors include:
  • Developing a model using your organization’s data to find those with the highest willingness and capacity to give.
  • Assessing the giving potential of women donors, a frequently ignored demographic in fundraising.
  • Tailoring an approach to evaluating potential donors that work best for your nonprofit’s unique gift-giving potential.
Download “How to Find and Prioritize Potential Big Donors” to learn more.
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