In the past, fundraisers viewed digital assets like online giving portals as “nice-to-have,” but not entirely necessary. But, the pandemic changed all that. Now, digital fundraising is an essential way to connect with donors. And in our latest Key Takeaways, you’ll learn how you can use it to your full advantage.
A brief summary of our last Virtual Forum, “Make the Most of Online Fundraising: Advice From Experts,” contains valuable insights for fundraisers seeking to use email, social media, text messaging, and websites to better connect with their supporters. Inside you’ll read:
- Why organizations should make their websites as user-friendly as possible
- How surveys can help you better understand your donors
- What audience segmentation can do to boost engagement
- Why you should diversify your communication channels
- Why you should be selective about social media
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In the past, fundraisers viewed digital assets like online giving portals as “nice-to-have,” but not entirely necessary. But, the pandemic changed all that. Now, digital fundraising is an essential way to connect with donors. And in our latest Key Takeaways, you’ll learn how you can use it to your full advantage.
A brief summary of our last Virtual Forum, “Make the Most of Online Fundraising: Advice From Experts,” contains valuable insights for fundraisers seeking to use email, social media, text messaging, and websites to better connect with their supporters. Inside you’ll read:
- Why organizations should make their websites as user-friendly as possible
- How surveys can help you better understand your donors
- What audience segmentation can do to boost engagement
- Why you should diversify your communication channels
- Why you should be selective about social media
© The Chronicle of Philanthropy 2023
