There’s no going back to the old ways of soliciting gifts. Virtual meetings with major donors, hybrid events, and other changes enacted during the pandemic are here to stay. These changes have, somewhat unexpectedly, helped organizations stay better connected with the people who support them. How can organizations strengthen their relationships even further to raise money after a tumultuous year?
Read the Trends Snapshot, “Innovative Approaches to Fundraising” to find out. Inside, you will read how fundraisers say they are thinking beyond tried-and-true ways in pursuit of their goals.
- “Older donors will likely have more money to give away in 2022 compared to their younger peers,” explains Derric Bakker, and fundraisers should factor the economy into their fundraising strategies.
- “Everyone is getting distracted by the megagifts,” says Barbara O’Reilly, but organizations can’t afford to ignore small and mid-level donors.
- “A lot of donors prefer the convenience of Zoom or a phone call versus having to drive somewhere,” says Kathryn Gamble, a fundraising consultant, but virtual options are only the beginning of the ways organizations can use technology to streamline fundraising.
Find out all five of the trends detailed in “Innovative Approaches to Fundraising” when you download it today.
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There’s no going back to the old ways of soliciting gifts. Virtual meetings with major donors, hybrid events, and other changes enacted during the pandemic are here to stay. These changes have, somewhat unexpectedly, helped organizations stay better connected with the people who support them. How can organizations strengthen their relationships even further to raise money after a tumultuous year?
Read the Trends Snapshot, “Innovative Approaches to Fundraising” to find out. Inside, you will read how fundraisers say they are thinking beyond tried-and-true ways in pursuit of their goals.
- “Older donors will likely have more money to give away in 2022 compared to their younger peers,” explains Derric Bakker, and fundraisers should factor the economy into their fundraising strategies.
- “Everyone is getting distracted by the megagifts,” says Barbara O’Reilly, but organizations can’t afford to ignore small and mid-level donors.
- “A lot of donors prefer the convenience of Zoom or a phone call versus having to drive somewhere,” says Kathryn Gamble, a fundraising consultant, but virtual options are only the beginning of the ways organizations can use technology to streamline fundraising.
Find out all five of the trends detailed in “Innovative Approaches to Fundraising” when you download today.
© The Chronicle of Philanthropy 2022
