Guide
Nonprofit Fundraising Now, Next Year, and Next Decade
 .
The role of fundraisers is changing quickly, incorporating more responsibilities than ever before. But, for many nonprofit organizations, that doesn’t mean increasing staff. How can organizations — and the fundraisers who help support their missions — adapt?

As fundraising strategies change, fundraisers will ultimately require the right tools to support their needs.The Future of Fundraising: Three Key Changes to Make Now details the three key adjustments that can help fundraisers focus more on retention, increasing donor value, and engaging supporters across more complex paths of engagement.

  • Optimizing with predictability. Fundraisers need data to help them better understand who is ready to give, when they will be ready, and where to make the request.
  • Automation for efficiency. Creating a schedule of automated messages with targeted communications can help steward potential donors down the path to a donation.
  • Personalization and targeting. It’s important for fundraisers to remember that they’re competing for the attention of their potential donors. Borrowing personalization and customization tricks from commercial marketers can make a big difference.
 .
By submitting this form, I agree to share the information above with The Chronicle of Philanthropy and EveryAction for marketing purposes.
 .
 .
 .
Nonprofits are contemplating an uncertain future, as the present grows more and more complex. How can fundraisers engage more supporters with more programs across more channels without dramatically increasing their workload? The answer lies in predictive models.

Read "Nonprofit Fundraising Now, Next Year, and Next Decade" to learn how you can optimize your end-of-year fundraising efforts — and beyond. This helpful guide contains key information to understand why and how organizations should use predictive analytics to build sustainer programs, support planned giving, and more.

Learn how you can reach the right people with the right message at the right time using the power of predictive analytics in "Nonprofit Fundraising Now, Next Year, and Next Decade."
 .
 .
This is Corporate Sponsor Content presented by The Chronicle of Philanthropy. All content is provided by EveryAction.
EveryAction is becoming BonterraTM
Learn more at www.bonterratech.com