Now, more than ever, using data to drive marketing decisions is critical. Being a Data-Driven Marketer means you’re able to make informed decisions about when and how to connect with your supporters. It means you can be a good steward of donor dollars in your marketing efforts, ensuring your investments to the channels with the highest return.
Join Bonnie Beauchamp and Salesforce.org for A Guide to Data-Driven Marketing with Atlanta Mission to explore how they've prioritized data in their marketing efforts, the benefits of doing so, and practical tips for how to implement a data-driven approach at your organization. Register for the webinar to understand:
- What is a data-guided approach?
- What are the benefits of data-driven marketing?
- How can your organization power your marketing efforts with data?
Fill out the form to register:
Panelists
Piper Sullivan
Product Marketing Manager for Fundraising, Salesforce.org
Piper Sullivan is a Product Marketing Manager for Fundraising at Salesforce.org. She is passionate about helping nonprofits embrace technology as a way to connect with supporters in meaningful ways. Prior to Salesforce.org, Piper helped the The Salvation Army modernize their fundraising philosophy and tools after having gained key marketing insights and a user experience focus at Apple. Her background has been in entertainment, marketing, and tech for over a decade. She resides in Atlanta, Ga.
Bonnie Beauchamp
Lead Systems Analyst, Atlanta Mission
Bonnie Beauchamp is the Lead Systems Analyst at Atlanta Mission, the oldest and largest provider of homelessness services in Atlanta. She originally hails from the world of non-profit marketing and grew to love using technology to simplify communication and processes. Bonnie is passionate about using data and automation to help create personalized experiences that lead to lifetime relationships.
This is Corporate Sponsor Content presented by The Chronicle of Philanthropy. All content is provided by Salesforce.org.
