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Since the inception of the pandemic, college admissions officers have relied heavily on digital marketing to move prospects through the funnel from applicant to enrolled student. Yet, they face strong headwinds, with enrollment on a steep decline since 2019, a decrease of 9.2% in all. What can be learned from colleges and universities succeeding despite the obstacles — those who must market their institutions beyond an ivy-entwined reputation?

The latest trends snapshot, Digital Marketing Trends in Higher Education provides intriguing insights. In the report, you will read how colleges collaborating across departments and creating a consistent message can make their online marketing work harder.
  • Integrating teams, unifying the message. Colleges are finding success not in adding new bells and whistles, but in making use of the resources they already have, particularly those which exist within other silos.
  • The hybrid experience. Print isn’t dead. In fact, it has helped revive the recruiting efforts for colleges looking to reach more first-gen and lower income students.
  • Making the virtual tour real.  For many students, on-campus tours simply aren’t possible, but basing a college decision off a virtual tour alone can be a risky proposition.
  • Upgrading the basics. While new technology tools like chatbots and QR codes can deliver results, it’s important for colleges to remember the value in a well-functioning website and emails that quickly reach students with the information they need.
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Since the inception of the pandemic, college admissions officers have relied heavily on digital marketing to move prospects through the funnel from applicant to enrolled student. Yet, they face strong headwinds, with enrollment on a steep decline since 2019, a decrease of 9.2% in all. What can be learned from colleges and universities succeeding despite the obstacles — those who must market their institutions beyond an ivy-entwined reputation?

The latest trends snapshot, Digital Marketing Trends in Higher Education provides intriguing insights. In the report, you will read how colleges collaborating across departments and creating a consistent message can make their online marketing work harder.
  • Integrating teams, unifying the message. Colleges are finding success not in adding new bells and whistles, but in making use of the resources they already have, particularly those which exist within other silos.
  • The hybrid experience. Print isn’t dead. In fact, it has helped revive the recruiting efforts for colleges looking to reach more first-gen and lower income students.
  • Making the virtual tour real.  For many students, on-campus tours simply aren’t possible, but basing a college decision off a virtual tour alone can be a risky proposition.
  • Upgrading the basics. While new technology tools like chatbots and QR codes can deliver results, it’s important for colleges to remember the value in a well-functioning website and emails that quickly reach students with the information they need.
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